Watts In Store becomes Steddion.

A new name marks a new direction in energy certainty for logistics and industrial real estate

’s-Hertogenbosch, 27 January 2026 – Watts In Store, a specialist in energy solutions for logistics and industrial real estate, is continuing under the name Steddion. With this step, the company is choosing a name that better reflects what it delivers every day: energy certainty.

With its renewed name and clear positioning, Steddion is presenting itself firmly as the challenger in the market. By breaking away from existing market models and designing energy solutions that are not dependent on grid capacity, its ambition is clear: to become the market leader in integrated energy solutions for logistics and industrial real estate.

The electrification of real estate is moving quickly. At the same time, the electricity grid is not keeping pace. As a result, energy can no longer be taken for granted. For owners, developers, and investors in logistics and industrial real estate, energy certainty has become a hard condition for continuity, stronger returns, and scalability.

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Energy should never be a question mark

With Steddion, the company is making a clear promise to the market: Energy. Always.

Steddion designs, builds, and manages complete, future-ready energy solutions that ensure energy is available when organisations need it, today and tomorrow.

“The new name reflects more clearly what we stand for and the role we play in the market,” says Dennis Gieselaar, CEO of Steddion. “We turn complex energy challenges into certainty. Not with standalone solutions, but in an integrated way and always aligned with our clients’ business case.”

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Integrated energy solutions for logistics and industrial real estate

Steddion supports organisations in logistics and industrial real estate from strategic advice and design through to delivery, management, and optimisation. The portfolio includes solar energy, energy storage, charging infrastructure, smart grids, energy management systems, and portfolio optimisation. The approach is independent and transparent, with a focus on returns, continuity, and scalability. In this way, Steddion not only delivers energy certainty, but also adds long-term value to sites and real estate portfolios.

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Experience as the foundation

The name is changing, but the way of working remains the same. With more than 25 years of experience in complex energy challenges, Steddion delivers independent and transparent energy solutions that lead to stronger returns, continuity, and scalability. Clients can continue to rely on the existing team under the leadership of CEO Dennis Gieselaar and co-founders Frank Heijckmann and Gideon Overwater. Frank Heijckmann and Gideon Overwater previously founded the internationally active solar energy specialists KiesZon and PVO International.

“We see many parallels with the solar energy market of fifteen years ago,” says Frank Heijckmann. “Today, clients face the same choice: if you invest in a solid energy infrastructure in time, you create room for growth and stronger returns. These business cases are complex and require specialist knowledge. It is precisely the combination of real estate expertise and current technology that allows us to advise clients fully, with solutions that fit their location and ambitions.”

With Steddion, the company is choosing a name that brings calm and certainty in an increasingly complex energy market. The name is new, but the promise remains familiar: energy that works, grows with you, and keeps running.

Today, and tomorrow. Energy. Always.

-End of press release-
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About Steddion

Steddion, formerly Watts In Store, is a specialist in energy solutions for logistics and industrial real estate. The company works towards one goal: energy certainty. Steddion designs, builds, and manages energy systems that ensure energy remains available, even when the electricity grid is under pressure.

Steddion was founded in 2019 by Gideon Overwater, Frank Heijckmann, Rob van Gestel, and Willem van der Heijden. Gideon Overwater and Frank Heijckmann were previously at the foundation of KiesZon and PVO International, internationally active players in solar energy for large-scale real estate. That experience forms the foundation of Steddion’s approach: independent, integrated, and always aligned with the business case.

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Steddion

Energy. Always.

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For more information about Steddion, please contact:

Lia Maria Marchena Fuenmayor

📞 +31(6) 1876 7125

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