Steddion appoints Dennis Gieselaar as CEO to lead the next phase of growth.

Steddion announces the appointment of Dennis Gieselaar as Chief Executive Officer. With this step, the company is entering a strong next phase: scaling the organisation, accelerating market rollout, and consistently delivering energy certainty, so that real estate owners and industry can keep moving, always and everywhere.

“Steddion is at an important turning point, with growth accelerating strongly,” says Dennis Gieselaar, newly appointed CEO of Steddion. “Demand for smart, scalable energy solutions is growing fast. My priority is to strengthen our ability to deliver, sharpen our proposition in the market, and scale faster and more consistently together with our partners. The starting point is cost-efficient and reliable access to electricity for real estate owners, project developers, and industrial users.”

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Safeguarding continuity and strengthening the founding team

Co-founders Frank Heijckmann and Gideon Overwater remain closely connected to Steddion and, through their experience, will continue to be important pillars of the company’s planned growth.

• Frank Heijckmann will focus primarily on accelerating the rollout of the energy certainty proposition, including building and supporting long-term strategic relationships.
• Gideon Overwater will focus on the business development side of the company, including the development of Energy Certainty as a Service and opening new markets.

“With Dennis, we are bringing in a leader for scalable growth,” says Frank Heijckmann. “He brings the structure and focus that fit the phase of scaling we are in.”

“The market is constantly moving,” adds Gideon Overwater. “With Dennis as CEO, we are strengthening our commercial impact and accelerating our growth in a sustainable, partner-driven way.”

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About Steddion

Steddion, formerly Watts In Store, is a specialist in energy solutions for logistics and industrial real estate. The company works towards one goal: energy certainty. Steddion designs, builds, and manages energy systems that ensure energy remains available, even when the electricity grid is under pressure.

Steddion was founded in 2019 by Gideon Overwater, Frank Heijckmann, Rob van Gestel, and Willem van der Heijden. Gideon Overwater and Frank Heijckmann were previously at the foundation of KiesZon and PVO International, internationally active players in solar energy for large-scale real estate. That experience forms the foundation of Steddion’s approach: independent, integrated, and always aligned with the business case.

Steddion

Energy. Always.
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Short Bio: Dennis Gieselaar – CEO, Steddion

Dennis Gieselaar is CEO of Steddion and brings extensive leadership experience from the renewable energy and installation sector. His focus is on growth strategy, commercial execution, and scaling organisations. In recent years, he has worked on propositions at the intersection of electrical engineering, solar energy, battery storage, and energy management.

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